8 Ways to Create Strong Advertising on YouTube

The definition of social media is expanding. Once a website to watch the latest music or cat videos, YouTube is showing the power of its platform in several unexpected areas. Linking the comments section of YouTube with Google+ has made the video website more relevant and influential than it ever has been.

YouTube as a component of your overall SMM strategy

Many businesses, and most small businesses, understand the need for an effective social media marketing (SMM) strategy. Your business’s YouTube channel can introduce new products, review products and inform your subscribers about what is going on with your company and the industry, but using your channel effectively isn’t simply a matter of putting up a couple of videos and then forgetting about it.

The following tips will help you get the most of out your YouTube marketing:

1. Keep it fresh.

Consistently updating your content will keep your channel looking fresh and informative. Videos are the heart of YouTube, so producing and posting videos will be the primary focus for the advertisers. Don’t get stuck in a rut by creating and posting videos that are similar in message or style. Change things up and be creative. Your subscribers will thank you for it.

2. Create effective titles.

Do you know how YouTube and Google are similar? They both rely on keywords for searching. Effective titles on YouTube can increase your subscribers based on their search preferences.

3. Use YouTube as part of an overall SMM strategy.

Speaking of Google, if you are using YouTube as an advertising conduit, you will want to increase your presence on Google+. Make sure your Google+ profile is complete and up to date. Most responses and comments on your videos are still linked to Google+ accounts and you should be active on that social media platform, as well.

4. Respond to comments.

Pay attention to the ratings your videos are given and read the comments. The best way to create momentum for your products or services is to respond to these comments. Create a conversation with your potential customers and see where it leads. Avoid using stock or canned responses as they will give your viewers the feeling that you are not engaged with them.

5. Pay attention to detail.

Categorizing and tagging your videos correctly will make it easier for customers and potential customers to find them and you on YouTube. Although categorization is relatively strict, the ability to tag your content with both commonly used and specific tags makes it easier for casual watchers to find your videos.

6. Link to your website.

In addition to having your website address in your posted videos, you will want to include it in the video description. This description should be short but informative and should always include a link to your business website.

7. Spread the love.

YouTube is just one outlet for your SMM strategy. Once you have created a video, don’t just post it on YouTube and forget that it exists. Post it on Facebook, link to it on Twitter and Instagram and use it to bolster your entire strategy.

8. Build your customer base.

The more subscribers you have for your YouTube channel, the more popular it becomes and the more people will see it. A strong subscriber base can boost interest in your products or services in proportion to its size. Getting a head start on your subscriber base can pay off down the road.

If a picture is worth a thousand words, how much is a good video worth? For your small business, the answer could be everything.

5 Old School Marketing Tricks that Still Work

As the world becomes more and more centered around digital, you may think this is where you need to be focusing your marketing efforts. And yes, of course, you should have a website, blog and social pages. But, there are many old school marketing tricks that still really work and shouldn’t be disregarded.

These tend to take place offline which means they can reach places your online marketing can’t and at the same time can also be used to back-up and support your digital efforts.

Here are just five of them:

1:- Flyers and leaflets

Flyers and leaflets are effectively mini brochures – they can include a menu, dates, price list – ultimately plenty of useful information together in the same place. These can be handed out or placed where your target market hang out and are ideal for the consumer to keep and refer back to when they need it. Check out these folded flyers from Phroom Print to see the various options available and understand exactly how it could benefit your business.

2:- Networking

You can, of course, speak to both current and potential customers and clients online, any time of the day and no matter where they are in the world. There is no doubt that this has made it easier than ever before to connect. But, there is a distinct and unique value to engaging with customers offline that you simply can’t ignore. This is why networking is still so important – it puts you in front of the right people and by meeting face-to-face you are able to form relationships in a way that you can’t when talking via a keyboard.

3:- Business cards

Handing out a business card seems quite old fashioned now, you just connect on social media, don’t you? Yes, you can and probably should try to connect on social but your business card is a great place to include your Twitter handle to ensure you are found. If you just verbally share your details with someone you would like to work with at a busy event it is likely they will forget them very quickly and this is then a missed opportunity. Your business card is important because it is the perfect place to include your phone number, email address and so on, to then hand out to the right people who can slip them into their wallets and refer back to them later and hopefully get in contact.

4:- Public speaking

Standing up and talking in front of the right people might be the last thing on your mind when you are deciding the best way to market you, your business and your product or service. But, this puts in you at the forefront of many people’s minds and ensures they see you as an expert in your field and allows you to establish your credibility.

5:- Posters

Posters can be strategically placed to attract the attention of those you want to aim at. For example, if you are organizing an event you can put posters up around the venue so passers by know it is happening and can make a decision there and then if they would like to attend. If this information was purely online they may never have even seen it. It is important to remember that, even though it might seem like they are, not everyone is online. These posters can be used alongside your social media campaign to back up and reinforce each other.

Marketing Strategies for Software Companies and Developers

There is no denying the fact that we live in a digital world. From the computers we use at work to the devices we watch for entertainment, to the smartphones that we use in every aspect of daily life, the future is obviously promising for talented developers with meaningful applications and software to offer. However, if you believe that this is all that is necessary to have success in the world of business, you will quickly find that there are countless other elements and factors that will determine success aside from creating a beneficial product.

Independent developers and small software companies also need responsible business practices, careful financial planning, realistic expectations and constant evaluation and improvement to keep up with the fast-paced world. Additionally, no matter how respectable your business model and no matter how wonderful your product may be, you also need effective marketing strategies to help the world find out about your business.

This guide is designed to help developers and software companies understand a few basic strategies that are necessary for growth and success in today’s competitive world of applications and software development. It is almost cliche now for a person to try and come up with the next great app, and everyone (with every possible skillset and speciality) is trying to get in on the seemingly limitless potential. If you already have a great product or a great business, the following steps will ensure that you are able to reach more people and grow your company according to its worth.

Developing Your Goals

No matter the business, industry or product, the first step to any effective marketing plan involves developing realistic goals. For developers, this can be difficult, as there may be few precedents or available data on a product that is like yours. But you should try to be as specific as possible, defining goals in several areas and the metrics that will help you determine success.

If your company is brand new or your product has very little precedent, you still need to come up with some general guidelines about what you hope to achieve with each individual marketing effort. For instance, your latest email campaign may have the general purpose to sell digital downloads; your social media efforts could be intended to generate more leads; CTAs on your website could be geared at higher conversion rates; and so forth.

Modern Word-of-Mouth

Obviously, people still communicate and share buying experiences verbally, even in today’s digital world. However, modern word-of-mouth marketing is not necessarily the same literal type of consumer to consumer communication that was once so crucial to a company’s reputation and growth. The vast majority of Americans use at least one social media platform every day, and this is where experiences are shared, brand evangelists can be created and modern word-of-mouth takes place.

In many ways, social media was God’s gift to advertisers, as it allows them to directly communicate with existing customers and potential customers while also marketing their own brand, interests and values. If your customers appreciate your product, service, brand and values, they will naturally begin to share this appreciation and positive information with friends and acquaintances who have similar interests– and in turn, may have a similar need for your business.

Additionally, you should create intriguing, interesting and helpful content on a blog that will have the same type of impact but allows you to communicate in a more intimate and in-depth manner. Your blogs should not appear to be blatant marketing or promotion, but always geared at helping your customers with issues and interests that are relevant to them. Using social media and well-developed content to create dialogues and relationships will begin a type of organic growth that will increase exponentially over time.